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John Daly books

Legendary UT Prof John Daly's New Book Says Good Ideas Must Be Sold Well

Even Great Ideas Must Be Sold Well, Professor Says

By Jordan Schraeder

Most recent

Pages from The Observer.

The Way Back: The Super University

By Krissi Micklethwait
Erica Brozovsky on set.

The Longhorn Linguist Entertaining the Masses

By Courtney Runn
Jessica Bartley at Paris games.

This Sports Psychologist Prepares Athletes For the World’s Biggest Stage

By Phil West
In the Magazine
Texas Softball pitcher
  • March | April 2026
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  • Nov | Dec 2025
Winstar: Play Like Wow
Fairmont Austin
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