Student Groups Use Social Media to #TurnUpDKR

It’s no longer just the band and cheerleaders who pump up the crowd for gamedays in Darrell K Royal-Texas Memorial Stadium. Now students are turning to guerrilla marketing campaigns on social media to keep people engaged with Texas football.

The second campaign of its kind, #TurnUpDKR is a social media movement to rally the student section of the stadium to cheer as loudly as possible at Texas’ three remaining games.

Last year, a few students circulated the hashtag #GetLoudDKR for the West Virginia game in response to comments from then-safety Kenny Vaccaro, who said he preferred playing away games to ones at home because of low crowd support in Austin. Now the Silver Spurs and the Texas Cowboys have teamed up to launch #TurnUpDKR, which aims to motivate students to come early, be loud, stay late, and wear orange for the last three games of the 2013 season.

For the Oklahoma State game on Saturday, the group is encouraging students to get to the game by 2 p.m. for the 2:30 p.m kickoff and “give our football team the support they need to win.” The team is currently undefeated in Big 12 play and leading the conference standings.

As of Friday afternoon, the Turn Up DKR Facebook page more than 5,000 likes, and the Oklahoma State event started by the page had more than 600 people attending and 2,700 invited.

Watch the official hype video above, and see the hashtag in action below!

Video courtesy Max Montoya via YouTube


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