An inside joke has become a mass movement for tomorrow’s West Virginia game.
When fourth-year defensive back Kenny Vaccaro told the Daily Texan last month that he “without a doubt” preferred playing away games because the Darrel K Royal-Texas Memorial Stadium wasn’t loud enough to pump him up, the Longhorn Nation decided to change his mind—with a little help from Twitter.
On Monday, student Cole Kirby and a friend were discussing the West Virginia game when they decided to create a Facebook event to help raise the stadium’s volume. “We decided that if we used social media, maybe people would get excited about it,” Kirby says. “We thought it would just be kind of a fun inside joke.”
Kirby and his roommate, Ryan Hernandez, invited around 150 people to the Facebook event, which they called #GetLoudDKR. “Within an hour and a half it went viral on campus,” says Kirby. Quickly, more than 3,000 people had been invited to #GetLoudDKR. Now the page has more than 2,000 attendees and almost 5,000 invites.
Since Monday afternoon, the hashtag has circulated through hundreds of Twitter accounts and Facebook pages, including the Texas Exes’ Twitter page. “Having the support of the Texas Exes really helped to get people involved,” Kirby says.
This 21st-century grassroots trend is as student-led as they come. There are no T-shirts, no official affiliations, and no planning. As Kirby says, everything is “purely social media.”
Kirby has high hopes for the noise level of tomorrow’s game. “We’ve got a lot of people in that stadium,” Kirby says. “I’ve always thought that all of those boot heels and aluminum seats could combine to make a lot of noise.”
Photo courtesy UT Athletics
Follow the progress of the #GetLoudDKR hashtag below.
These key tweets chronicle the grassroots movement to make Darrel K. Royal Memorial Stadium the loudest college football atmosphere in the country.
Storified by Texas Exes · Fri, Oct 05 2012 12:44:13
Yay Alisa! And great job Reggie!...
John and Cynthia Adkins:
Alisa - we're mighty proud of you!
Reggie - what a great way to celebrate Alisa...
Awesome, Reggie! Congrats Alisa!!!...
Kudos to Mr. Garey and I thank him with all my heart. However, the City of GT ha...
Yes, love this story! You can really let your hair down at Kerbey Lane. Right ar...