Archive for: advertising
Stan Richards on Advertising and Why He is Not a Drill Sergeant
By Anderson Boyd
Earlier this month, the advertising department of UT’s Moody College of Communications was renamed the Stan Richards School of Advertising and Public Relations...
Advertising Professors Tweet the Super Bowl
By Rose Cahalan
Super Bowls ads are as much of a pop culture spectacle as the game itself. So UT asked advertising profs Robert Lewis, Angeline Close, Kevin Thomas, and Neal Burns...
UT Students Create Commercials for Longhorn Network
By Bianca Moragne
Looking for a way to strengthen its advertising campaign, the Longhorn Network recruited the very best: UT advertising students. A team of talented Longhorns helped...
The Science of Super Bowl Ads [Watch]
By Jeremy Simon
To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan. In his research, Raghunathan...
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Letter from the Executive Director: Busy Season
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Alcalde Photo Editor Takes Italy and Switzerland
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The Life and Legacy of Darrell K Royal-Texas Memorial Stadium at 100 Years
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Program in UT’s College of Pharmacy Provides Cellphones to People Experiencing Homelessness
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UT’s Wind Ensemble Celebrates 50th Anniversary at Carnegie Hall