If You’re So Smart, Why Aren’t You Happy?
“I’m already as happy as I want to be.” “I don’t want to be happy all the time.” “I don’t deserve to be happy.” Whatever the reason for denying...
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Need Creativity? Two UT Professors Say Push Quantity Over Quality
What’s the tougher challenge: coming up with a collection of new ideas, regardless of quality, or only coming up with creative ideas? Two UT professors have found...
Should Jack Abramoff Be Speaking at UT?
The prospect of bringing a disgraced lobbyist to the Forty Acres caused officials to do some soul-searching. Why they decided to host him for students, speaker’s...
The Science of Super Bowl Ads [Watch]
To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan. In his research, Raghunathan...
