Archive for: advertising

 

Stan Richards on Advertising and Why He is Not a Drill Sergeant

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Earlier this month, the advertising department of UT’s Moody College of Communications was renamed the Stan Richards School of Advertising and Public Relations...

 
 

Advertising Professors Tweet the Super Bowl

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Super Bowls ads are as much of a pop culture spectacle as the game itself. So UT asked advertising profs Robert Lewis, Angeline Close, Kevin Thomas, and Neal Burns...

 
 

UT Students Create Commercials for Longhorn Network

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Looking for a way to strengthen its advertising campaign, the Longhorn Network recruited the very best: UT advertising students. A team of talented Longhorns helped...

 
 

The Science of Super Bowl Ads [Watch]

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To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan. In his research, Raghunathan...

 
 
 
 
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