Earlier this month, the advertising department of UT’s Moody College of Communications was renamed the Stan Richards School of Advertising and Public Relations...
Super Bowls ads are as much of a pop culture spectacle as the game itself. So UT asked advertising profs Robert Lewis, Angeline Close, Kevin Thomas, and Neal Burns...
Looking for a way to strengthen its advertising campaign, the Longhorn Network recruited the very best: UT advertising students.
A team of talented Longhorns helped...
To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan.
In his research, Raghunathan...
