Archive for: texas enterprise
Need Creativity? Two UT Professors Say Push Quantity Over Quality
By Jeremy Simon
What’s the tougher challenge: coming up with a collection of new ideas, regardless of quality, or only coming up with creative ideas? Two UT professors have found...
The Science of Super Bowl Ads [Watch]
By Jeremy Simon
To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan. In his research, Raghunathan...
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Letter From the Executive Director: Word on the Street
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These UT Sophomores Started a Company That Incentivizes Sustainability
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Longhorn Scientists Are on a Quest to Grow the Ultimate Texan Delicacy in a Laboratory
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What to Watch During the 2023 Texas Legislative Session
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Meet the Network of UT Staff and Faculty Dedicated to the Care of Campus Cats