Archive for: texas enterprise
Need Creativity? Two UT Professors Say Push Quantity Over Quality
By Jeremy Simon
What’s the tougher challenge: coming up with a collection of new ideas, regardless of quality, or only coming up with creative ideas? Two UT professors have found...
The Science of Super Bowl Ads [Watch]
By Jeremy Simon
To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan. In his research, Raghunathan...