Archive for: texas enterprise

 
Need Creativity? Two UT Professors Say Push Quantity Over Quality

Need Creativity? Two UT Professors Say Push Quantity Over Quality

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What’s the tougher challenge: coming up with a collection of new ideas, regardless of quality, or only coming up with creative ideas? Two UT professors have found...

 
 

The Science of Super Bowl Ads [Watch]

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To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan. In his research, Raghunathan...

 
 
 
 
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