Archive for: branding
Feature
Longhorn Logo Turns 50
By James I. Bowie
In a half-century the Texas Longhorn silhouette has become one of the most recognizable logos in the world. But its adoption wasn’t as simple as you might think....
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This Texas Ex Is Singing His Cowboy Songs in Music City
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How a Former Marine Built UT’s National Championship Weightlifting Team
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Two Award-Winning Professors (and One Hollywood Celebrity) Make Science Cool
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The Way Back: Hoop Dreams
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Good Reads Q&A: This Children’s Book Brings Social-Emotional Learning to Life in Technicolor