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If You’re So Smart, Why Aren’t You Happy?

“I’m already as happy as I want to be.” “I don’t want to be happy all the time.” “I don’t deserve to be happy.” Whatever the reason for denying...

 
 
Need Creativity? Two UT Professors Say Push Quantity Over Quality

Need Creativity? Two UT Professors Say Push Quantity Over Quality

What’s the tougher challenge: coming up with a collection of new ideas, regardless of quality, or only coming up with creative ideas? Two UT professors have found...

 
 
Should Jack Abramoff Be Speaking at UT?

Should Jack Abramoff Be Speaking at UT?

The prospect of bringing a disgraced lobbyist to the Forty Acres caused officials to do some soul-searching. Why they decided to host him for students, speaker’s...

 
 

The Science of Super Bowl Ads [Watch]

To win over viewers, a television advertisement should be set up like a joke, according to UT marketing professor Raj Raghunathan. In his research, Raghunathan...

 
 
 
 
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