The Alcalde is mailed to more than 106,000 proud Texas Exes. Median household income is $96, 990 and 31 percent have a net worth of $1 million or more. The Alcalde covers the state of Texas and penetrates the four major metropolitan areas. Make the valuable market of Texas Exes work for your business!

For questions, please contact Catherine Cody at 512-320-6932 or

DEADLINES: Space-reservation deadlines are generally on the 25th of the second month (about six weeks) prior to the publication date. Ex: space reservations for the September/October issue (publication date Sept. 1) is July 25. The materials deadline is generally five days later, on or near the first of the month prior to the month of publication.

See the Alcalde 2019 media kit.

Frequency Rates: Advertising must be inserted within one year of first insertion to earn frequency discount rate. An advertiser who does not complete a contract will be billed at short rate. Credits earned by increasing number of ads during a contract year will be applied to future billings. No cash rebates.

Payment: First-time advertisers must pay for first ad when space is reserved.

Agency Commission: 15% of gross billing to recognized agencies. Not allowed after 60 days. Publisher’s production services are not commissionable.

Cancellations: Cancellation of any part of a contract voids all rate and position agreements. No cancellation is accepted after closing dates.

Printing: Web offset.

Binding: Perfect bound.

File Format: Print-ready PDFs are preferred; also acceptable are Quark XPress, InDesign, Illustrator, Photoshop, EPS, or TIFF files with all supporting layout files, images, and fonts included. Macintosh-originated files preferred. We may not be able to accept Windows or non-standard file formats.

Images and CMYK: Images must be CMYK, 300 dots per inch, EPS format. All spot/PMS colors must be converted to CMYK by the advertiser. If not, the publisher will do so and bear no responsibility for color shifts. Do not exceed density of 300% of all four colors in any area.

What to send: A CD or DVD with all ad files (including support layout files when applicable), an acceptable proof, and contact information in case we have a problem with your ad. Although we prefer materials on a disk and with a proof, you may send files via FTP, web upload, or e-mail. All files must be stuffed or zipped into a single compressed file before sending. The file’s name MUST INCLUDE the advertiser’s name. Extremely important: After a file has been uploaded, send an e-mail to that includes the name of the file and the advertiser, the publication (with date) that the ad is for, and contact information for production-related questions. Ad materials will not be returned unless requested.

Where to send:

Via Trackable Overnight Delivery: Texas Monthly Custom Publishing, Attn: Ad Trafficking, 816 Congress Avenue, Suite 1700, Austin, TX 78701. (512) 320-6991.

Via E-mail: (25 MB attachment size limit) If your e-mail bounces back, try to send via another method.

Via Web Upload: Go to Log on with username txmopub and password txmopub1. When your file has finished uploading, send an e-mail to that includes the name of the file and the advertiser, the publication (with date) that the ad is for, and contact information for production-related questions.

Page Size: 8″ x 10 7/8″, three columns.

Ad Size: Keep live matter 1/4″ in from top and bottom bleed edges, and 1/2″ in from outer bleed edge.

Bleeds: Available for spreads, full, and 2/3, 1/2 horizontal, and 1/3 vertical pages.

One-Page Bleed Size: 8 1/4″ wide x 11 1/8″ deep, trimmed to 8″ wide x 10 7/8″ deep.

Two-Page Bleed Size: 16 1/4″ wide x 11 1/8″ deep, trimmed to 16″ wide x 10 7/8″ deep.

UT Trademarks: All products using a registered name, seal, logo, or mascot of The University of Texas at Austin must be licensed with The University of Texas System. For information, contact:

Trademark Licensing Department
Office of Trademark Licensing
Main Building 206
Austin, Texas 78712
(512) 475-7923

Technical questions: For technical questions regarding your ad or for additional information regarding materials or protocol, contact: Amanda Picken, (512) 320-6996,

General Information
All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser are authorized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and save the publisher harmless from and against any loss or expense resulting from claims and suits based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism, and copyright infringement.

All advertisements are published for the benefit of the agency and the advertiser, and each of them is jointly and severally liable for all charges.

The publisher reserves the right to refuse any advertising and shall not be liable for damages if for any reason he fails to publish an advertisement.

The publisher is not responsible for any errors in key numbers or other type set by the publisher.

January | February 2019
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