Alumnae Help Over 800,000 Texans Pledge to End Cyberbullying

Becca Chavoya, BJ ’14, and Olivia Leitch, BJ ’15, are part of the Austin creative agency, Left Right Media, which created a simple sticker design, pro bono, for David’s Legacy Foundation. When someone removes the backing from the sticker and places it on their mobile device, they pledge to never use their device as a weapon. Within five months, over 800,000 Texans had taken the pledge.

David’s Legacy Foundation is a nonprofit dedicated to ending cyber-assisted bullying by educating communities about the harmful effects, providing support, promoting kindness, and supporting legislation that prohibits the cyberbullying of minors. David’s Law was passed on September 1, 2017, and protects Texas children by treating cyberbullying offenses as misdemeanors.

The Foundation needed a unifying symbol that could help spread their strong messages and put a commitment against cyberbullying into action for the public. Referencing the recognizable style of a text message bubble, Left Right Media created the red ellipsis logo to symbolize the anticipation of receiving a text and the moment when a cyber bully is drafting his or her attack.

The symbol needed presence, so the Left Right Media team created stickers sized to fit on today’s smartphones, which paired the mark with a simple pledge and memorable message. The stickers were designed to be cost-friendly and easy to distribute in schools and at events, with a removable back that would communicate the pledge message. When placed on a cell phone or computer, the sticker serves to communicate to others, “I pledge to never use this device as a weapon.”

 

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