It’s been a welcome way for some Longhorn fans to wake up the day before the football season opener: with long-awaited access to the Longhorn Network.
Though the network has been in business for almost exactly one year, it has been available only on Grande, Verizon FIOS, and some small cable providers.
No official announcement was made when the connection first appeared on Friday morning, so thrilled viewers spread the news among themselves through social media.
This addition brings the Longhorn Network to more than a million more customers in Texas and nationwide, AT&T announced late-morning.
“We know fans are passionate about watching Longhorn football,” said Jeff Weber, AT&T Home Solutions’ president of content and advertising services.
UT president Bill Powers took to Facebook to express his excitement. “I’m happy to announce AT&T has picked up the Longhorn Network! It’s channel 609 (HD 1609). They’re already broadcasting, but the Uverse box must be rebooted to see it today. Hook ‘em!”