Texas football, tailgating food, balloon hats shaped like Longhorns—what more does a Life Member need?
Nearly 1,000 Life Members and their families were treated to a tailgate feast of hot dogs, hamburgers, and chips and queso as they cheered on the Texas team. Attendees received exclusive seating in the north end zone’s chair-back section, as well as access to 29 flat-screens broadcasting the game in the breezy Terrace club. The family-friendly event also offered balloon artists for the little Longhorns.
The Life Member tailgate provided a unique opportunity for guests of all ages to get excited for the fall football season.
“I’ve never been to the Orange and White game before,” says Rick Kelley, former president of the UK Chapter. “It was always, ‘Eh, maybe I will, maybe I won’t go.’ But I was really proud to show off my Life Member keychain on my keys today. This was a really great idea.”
According to Texas Exes marketing director Jamie Puryear, the event was such a rousing success that members are already asking for another one. And, judging by their reaction to the turnout, UT Athletics will be glad to host Texas Exes’ Life Members again in the near future.
“Members of the UT Athletics staff came up to me repeatedly and said how wonderful and nice our Life Members were,” Puryear says. “And I told them, ‘Well, that’s just what a Life Member is.’”